Professor Gerard Hastings
Professor of Social Marketing
Professor Gerard Hastings is a member of The Open University's Centre for Strategy and Marketing.
Biography
Gerard Hastings is the first UK Professor of Social Marketing and founder/director of the Institute for Social Marketing and Centre for Tobacco Control Research at Stirling and the Open University. He researches the applicability of marketing principles such as consumer orientation, relationship building and strategic planning to the solution of health and social problems. He also conducts critical marketing research into the impact of potentially health damaging marketing, such as alcohol advertising and fast food promotion.
Professor Hastings has acted as an expert witness in litigation against the tobacco industry, Chairs the Advisory Board of the EC’s HELP campaign, and is a regular advisor to the World Health Organisation, and the Scottish, UK and European Parliaments. He also led the team of academics who conducted the Review of Research on the Effects of Food Promotion to Children which underpins the UK Government's recent decision to restrict television advertising of energy dense foods to children.
Professor Hastings teaches and writes about social marketing and tobacco control both in the UK, where he has run Masters and Honours level programmes, and internationally in the North America, South East Asia, the Middle East and Europe. He has published over eighty refereed papers in major journals such as the European Journal of Marketing, the International Journal of Advertising, the Journal of Macromarketing, Psychology and Marketing, Social Marketing Quarterly, the British Medical Journal, the British Dental Journal.
His book The Potential of Social Marketing: Why Should the Devil have all the Best Tunes? was published by Butterworth Heinemann in May 2007.
Areas of expertise
- Social marketing
Web links
Current projects
Publications
(2009) 'Forever Cool: The Influence of Smoking Imagery on Young People', London, British Medical Association Board of Science.
(2007) 'Social Marketing: Why Should the Devil Have all the Best Tunes?', Butterworth-Heinemann.
(2009) 'The view from the boardroom: The media as a tool of tobacco marketing', Use of the Media to Promote and Discourage Tobacco Use, Bethseda, National Cancer Institute.
(2009) 'Evidence from the tobacco industry documents on the role of the media in tobacco marketing', Use of the Media to Promote and Discourage Tobacco Use, Bethseda, National Cancer Institute.
(2009) 'Critical social marketing - role of marketing in a consumer world', Social Marketing and Public Health: Theory and Practice, Oxford, Oxford University Press.
(2008) 'Measuring the effectiveness of tobacco marketing restrictions', Borland R, Cummings M and Dresler C (eds, IARC Handbook on Tobacco Control (second) (12th handbook in the IARC Handbooks of Cancer Prevention series), IARC.
(2008) 'Critical issues in social marketing: a review and research agenda', The Routledge Companion to Nonprofit Marketing, Abingdon, Routledge, pp. 354-369.
(2008) 'Building brands with competitive analysis', Public Health Branding – Applying Marketing for Social Change, Oxford, Oxford University Press, pp. 73-90. Abstract
(2008) 'Marketing Highlight: Competitive Analysis: A fat chnce pays off', Social Marketing: Influencing behaviors for good, Thousand Oaks, Sage Publications Inc.
(2007) 'The critical role of social marketing', Critical Marketing: Defining the Field, Oxford, Butterworth-Heinemann, pp. 159-177. Abstract
(2006) 'Social Marketing', Health Promotion Practice, Open University Press, pp. 139-151.
(2006) 'Building social relationships', Marketing Graffiti, Butterworth-Heinemann, pp. 53-58.
(2005) 'Social marketing', ABC of Behavior Change: A Guide to Successful Disease Prevention and Health Promotion, Oxford, Elsevier Churchill Livingstone.
(2004) 'Ethical marketing in action vignettes', Principles and Practice of Marketing, Maidenhead, McGraw-Hill International.
(2004) 'The influence of the tobacco industry on European tobacco-control policy', Tobacco or Health in the European Union Past, Present and Future, Luxembourg, Office for Official Publications of the European Communities.
(2009) 'Evaluating tobacco control policies of the framework convention on tobacco control: findings from the International Tobacco Control Policy Evaluation Project', Society for Research on Nicotine and Tobacco, Prague, Czech Republic, 21- 23 March.
(2008) 'Exposure to tobacco advertising and promotion among adult smokers in China - compared to Thailand, Australia and the USA', SRNT Conference, Bangkok, Thailand.
(2008) 'Behaviour change: lessons from alcohol', NCRI Conference, Berlin, October.
(2008) 'Sustainable marketing', Symposium on Sustainability and Business - A Demand-Oriented Perspective on Sustainability, D.I.T, Dublin, April.
(2008) 'Impact of alcohol marketing and communication on youth', EU Alcohol & Health Forum: Task force Marketing Communication, Brussels, March.
(2007) 'McHealth: is it possible to brand public health?', 6th International Colloquium on Non-profit, Social and Arts Marketing, London, 7 September.
(2007) 'Marketing and advertising alcohol', OPEN Network Event - Safer alcohol drinking in the east end meeting, Glasgow, August.
(2007) 'Regulations and legislation to limit advertising that may negatively influence the health behaviour of children and adolescents: current practice and evidence of effectiveness', WHO Technical Meeting on Health, Education Achievements and Development, Vancouver, June.
(2007) 'Critical marketing from theory into practice: the role of social marketing', European Academy of Marketing Conference, Reykjavik, May.
(2007) 'Marketing and advertising alcohol', Scots on the Rocks: How Do We Solve Scotland’s Drink Problem? Conference, Edinburgh, May.
(2007) 'Critical Marketing from theory into practice: The Role of Social Marketing', European Academy of Marketing Conference, May 2007, Reykjavik.
(2006) 'Cultural differences in the effectiveness of cigarette on-pack health messages', Proceedings of the European Marketing Academy Conference, Athens, May.
(2005) 'Patterns of awareness of tobacco marketing across four countries: findings from the International Tobacco Control survey', SRNT Conference, Prague.
(2005) 'Corporate social responsibility within the UK alcohol industry', 4th International Conference on Corporate Social Responsibility, London, September.
(2005) 'Alcohol marketing: effects and trends', ELSA, Amsterdam, April.
(2005) 'Evaluating tobacco control policies of the framework convention on tobacco control: findings from the International Tobacco Control Policy Evaluation Project', The Society for Research on Nicotine and Tobacco, Prague, Czech Republic.
(2004) 'Trends in alcohol marketing', CAMY Conference, Washington, November.
(2004) 'Developments in alcohol marketing', Drinking Alcohol: Risks & Benefits, Royal Society of Medicine Conference, London, October.
(2004) 'Alcohol marketing: problems and solutions', Scottish Executive Alcohol Forum, Glasgow, September.
(2009) 'Public Health Branding - Applying Marketing for Social Change', Oxford University Press.
(2008) 'The Role of the Media in Promoting and Reducing Tobacco Use', Bethseda, National Cancer Institute.
(2010) 'Alcohol advertising: the last chance saloon', BMJ, vol. 340, issue 23 Jan, pp. 184-186. Abstract
(2010) 'Critical social marketing - the impact of alcohol marketing on youth drinking: qualitative findings', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 15, issue 3, pp. 265-275. Abstract
(2010) 'Alcohol marketing and young people's drinking: what the evidence base suggests for policy', Journal of Public Affairs, vol. 10, issue 1-2, pp. 88-101. Abstract
(2009) 'Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies', Alcohol and Alcoholism, vol. 44, issue 3, pp. 229-243. Abstract
(2009) 'Food promotion to children: A time for action', ChildRIGHT, vol. 205, pp. 14-16.
(2009) 'Reported awareness of tobacco advertising and promotion in China compared to Thailand, Austalia and the United States', Tobacco Control, vol. 18, issue 3, pp. 222-227. Abstract
(2008) 'Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban', European Journal of Public Health, vol. 18, issue 5, pp. 484-490.
(2008) 'The influence of branding on adolescent smoking behaviour: Exploring the mediating role of image and attitudes', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 13, issue 3, pp. 275-285.
(2008) 'Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 13, issue 3, pp. 263-274.
(2008) 'A qualitative analysis of compliance with smoke-free legislation in community bars in Scotland: Implications for public health', Addiction, vol. 103, pp. 1019-1026.
(2008) 'Does smoke-free Ireland have more smoking inside the home and less in pubs than the United Kingdom? Findings from the International Tobacco Control Policy Evaluation Project', The European Journal of Public Health, vol. 18, issue 1, pp. 63-65.
(2008) 'Gambling with the future of young people', Addiction Research and Theory, vol. 16, pp. 107-110.
(2007) 'Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight Eastern EU member states', Journal of Advertising, vol. 36, issue 2, pp. 15-31. Abstract
(2007) 'Pharmaceutical marketing: a question of regulation', Journal of Public Affairs, vol. 7, issue 2, pp. 135-147.
(2007) 'Towards evidence-based marketing: The case of childhood obesity', Marketing Theory, vol. 7, issue 4, pp. 379-406.
(2007) 'Viewpoint: The Diaspora has already begun', Marketing Intelligence and Planning, vol. 25, issue 2, pp. 117-122.
(2007) 'The meaning, effectiveness and future of social marketing', Obesity Reviews, vol. 8, issue 1, pp. 189-193.
(2007) 'Australian smokers support stronger regulatory controls on tobacco: Findings from the ITC Four-Country Survey', Australian and New Zealand Journal of Public Health, vol. 31, issue 2, pp. 164-169.
(2006) 'International food advertising, pester power and its effects', International Journal of Advertising, vol. 25, issue 4, pp. 513-539. Abstract
(2006) 'Development of a research tool to monitor point-of-sale promotions', Social Marketing Quarterly, vol. XII, issue 1, pp. 29-39.
(2006) 'Social marketing, smoking cessation and inequalities [Editorial]', Addiction, vol. 101, pp. 303-304.
(2006) 'Cigarette purchase patterns in four countries and the relationship with cessation: Findings from the International Tobacco Control (ITC) Four Country Survey', Tobacco Control, vol. 15, issue Supplement 3, pp. iii59-iii64.
(2006) 'Reductions in tobacco smoke pollution and increases in support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in the Republic of Ireland: Findings from the ITC Ireland/UK Survey', Tobacco Control, vol. 15, issue Supplement 3, pp. iii51-iii58.
(2006) 'Support for and reported compliance with smoke-free restaurants and bars by smokers in four countries: Findings from the International Tobacco Control (ITC) Four Country Survey', Tobacco Control, vol. 15, issue Supplement 3, pp. iii34-iii41.
(2006) 'Methods of the International Tobacco Control (ITC) Four Country Survey', Tobacco Control, vol. 15, issue Supplement 3, pp. iii12-iii18.
(2006) 'The conceptual framework of the International Tobacco Control (ITC) Policy Evaluation Project', Tobacco Control, vol. 15, issue Supplement 3, pp. iii3-iii11.
(2006) 'Putting social marketing into practice', British Medical Journal, vol. 332, issue 7551, pp. 1210-1212.
(2006) 'Evaluación de las políticas contra el tabaquismo en países lainoamericanos en la era del Convenio Marco para el Control del Tabaco', Revista de Salud Pública de México, vol. 48, issue SuppII, pp. S155-S166.
(2006) 'Legislation on smoking in enclosed public places in Scotland: How will we evaluate the impact?', Journal of Public Health, vol. 28, issue 1, pp. 24-30.
(2006) 'Ten promises to Terry: Towards a social marketing manifesto [Editorial]', Health Education, vol. 106, issue 1, pp. 05/08/10.
(2006) 'Food Advertising, Pester Power, and Its Effects', International Journal of Advertising, vol. 25, issue 4, pp. 513-539.
(2005) 'Alcohol marketing and young people's drinking: a review of the research', Journal of Public Health Policy, vol. 26, issue 3, pp. 296-311. Abstract
(2005) 'What is and what is not social marketing: The challenge of reviewing the evidence', Journal of Marketing Management, vol. 21, issue 05/06/10, pp. 545-553.
(2005) 'Targeting smokers via tobacco product labelling: opportunities and challenges for pan European health promotion', Health Promotion International, vol. 20, issue 1, pp. 41-49.
(2004) 'Fear appeals in social marketing: Strategic and ethical reasons for concern', Psychology and Marketing, vol. 21, issue 11, pp. 961-986.
(2004) 'From the Billboard to the school canteen: How food promotion influences children', Education Review, vol. 17, issue 2, pp. 17-23.
(2004) 'The marketing of alcohol to young people: A comparison of the UK and Poland', European Addiction Research, vol. 10, pp. 01/07/10.
(2003) 'Social marketers of the world unite, you have nothing to lose but your shame', Social Marketing Quarterly, vol. 9, issue 4, pp. 14-21.
(2003) 'The critical contribution of social marketing: Theory and application', Marketing Theory, vol. 3, issue 3, pp. 305-322.
(2003) 'Introduction to special issues on social marketing', Marketing Theory, vol. 3, issue 3, pp. 291-292.
(2003) 'Competition in Social Marketing', Social Marketing Quarterly, vol. 9, issue 3, pp. 06/10/10.
(2003) 'Relational paradigms in social marketing', Journal of Macromarketing, vol. 23, issue 1, pp. 01/06/15.
(2003) 'Reducing prison numbers: Does marketing hold the key?', Social Science and Medicine, vol. 56, issue 3, pp. 491-499.
(2003) 'They look like my kind of people' - Perceptions ofsmoking in youth magazines', Social Science and Medicine, vol. 56, issue 3, pp. 491-499.
(2002) 'Marketing diet and exercise: Lessons from Mammon', Social Marketing Quarterly, vol. 8, issue 4, pp. 32-39.
(2002) 'Rethinking drugs prevention: Radical thoughts from social marketing', Health Education Journal, vol. 61, issue 4, pp. 347-364.
(2002) 'The limitations of fear messages', Tobacco Control, issue 11, pp. 73-75.
(2002) 'International initiatives: Introduction and overview', Social Marketing Quarterly, vol. VIII, issue 1, pp. 03/05/10.
(2001) 'Tobacco marketing: The pied piper from hell', Environmental Health Officers Association - Environmental Health Yearbook 2000/2001, pp. 01/11/15.
(2001) 'Cross sectional study of young people's awareness of and involvement with tobacco marketing', British Medical Journal, issue 322, pp. 513-517.
(2000) 'A day in the life of an advertising man: Review of internal documents from the UK tobacco industry's principal advertising agencies.', British Medical Journal, issue 321, pp. 366-371.
(2000) 'Comments on 'Water Fluoridation - the public's role in the decision-making process'', British Dental Journal, vol. 9, issue 188, pp. 496.
(2000) 'O Marketing Social', Milenio III.
(2000) 'Whose behaviour is it anyway? The broader potential of social marketing', Social Marketing Quarterly, vol. VI, issue 2, pp. 46-58.
(2009) '"They'll drink bucket loads of the stuff": An analysis of internal alcohol industry advertising documents', Alcohol Insight number 71, issue 71, The Alcohol Education and Research Council, pp. 59. Abstract
(2008) 'A review of the effects, uses and interpretations of commercial messages and activities by children', Report for Department of Children, Schools and Families, Department for Education. Abstract
(2008) 'A review of initiatives that have resulted in changes in attitudes, knowledge, and behaviour', Joseph Rowntree Foundation Alcohol Research Programme, Stirling, Institute for Social Marketing, University of Stirling and The Open University.
(2006) 'A review of the effectiveness of social marketing physical activity interventions', Prepared for the National Social Marketing Centre, Stirling, Institute for Social Marketing, University of Stirling and The Open University.
(2006) 'A review of the effectiveness of social marketing nutrition interventions', Prepared for the National Social Marketing Centre, Stirling, Institute for Social Marketing, University of Stirling & The Open University.
(2006) 'A review of the effectiveness of social marketing alcohol, tobacco and substance misuse interventions', Prepared for the National Social Marketing Centre, Stirling, Institute for Social Marketing, University of Stirling and The Open University.
(2004) 'The influence of marketing and advertising by the alcohol industry on young people's alcohol consumption', Prepared for the World Health Organisation, Glasgow, Centre for Social Marketing, University of Strathclyde.
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