How to Manage in Digital Markets

In the latest in our series of Breakfast Briefings, Dr Fiona Ellis-Chadwick, Senior Lecturer in Retail Management will discuss how digital marketing is changing the way we communicate. During the two last decades the Internet has changed from an environment only for hard-wired computer specialists into an accessible global trading and social arena for consumers of all ages. This talk will de-bunk early predictions made about how the Internet might re-shape business practices, explore online trading in the current economic climate and focus on practical considerations for managing in the digital future.

Breakfast Briefing events are for the business community. Attendance is free, but places are strictly limited and allocated on a first come, first served basis. Please contact us to reserve a place.